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Starter kit for a social media strategy
Creating a plan from scratch? These 7 tips will get you going ‘We need a social media strategy.” I hear this all the time. And companies have meetings upon meetings to discuss this. I’ve been a part...
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Word of mouth marketing flaws exposed
“Miracle on 34th Street”: Lesson for today’s marketers? Only 15% of word of mouth marketing campaigns show results, but WOM drives sales — when companies honor and nurture it Word of mouth marketing...
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A blueprint of how to succeed in social media
Conversation trumps content: It’s the human spark of knowledge and caring that carries true value As adoption of social technologies spreads into even the most risk-averse industries and companies,...
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How Facebook has quietly created a gold mine for marketers
Inside the huge banner opportunity created by Facebook Facebook’s development schedule epitomizes the “white water, fast iteration” approach to serving company and customer. Although its mishaps are...
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What kind of Web 3.0 world should we make?
LinkedIn founder Reid Hoffman (photo by JD Lasica) Reid Hoffman on pervasive data and how it will impact business in the future In addition to being the founder of LinkedIn, Reid Hoffman is a Silicon...
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Brands: How to cut your exposure to Facebook business risk
Will Facebook stick to its core competency or be waylaid? This is third of a three-part series on Facebook as an investment. Also see: • Facebook’s biggest barrier to enormous wealth? Trust • Facebook...
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Your online brand matters more than you realize
Manage your online presence to cultivate a positive reputation Target audience: Businesses, brands, marketing professionals, SEO specialists, agencies, general public. What you say about yourself...
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9 social media predictions & business recommendations for 2013
Scrollmotion’s enterprise sales tool for tablets. Mobile, social, geolocation, big data, marketing — Socialmedia.biz’s strategists eye the future The social media landscape has undergone enormous...
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5 business lessons learned from hiring a virtual assistant
Ditch the assumptions & consider the client’s needs Target audience: Marketing professionals, business owners, harried executives. When I decided to hire a virtual assistant, I had no idea how...
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Choosing the right social media management system
Target audience: Marketing professionals, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Post by Andrew Lisa I‘ve talked with people who are juggling as many...
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